Paris, October 26, 2017 – The Cannes Lions International Festival of Creativity has awarded Y&R as the 2017 EMEA Regional Network of the Year.
Y&R’s offices across Europe, the Middle East and Africa received 53 Cannes Lions this year. Highlights include Y&R Dubai and Y&R’s New Moments in Belgrade collaboration on “One Book,” for the Interreligious Council in Bosnia and Herzogovina that won five Lions, including a Gold for Design, Y&R Madrid was the most awarded agency in its market and Y&R Milan received Gold, Silver, and Bronze Lions for “Chat Yourself,” a chatbot messenger which collects information about the entire life of an Alzheimer’s sufferer and gives them vital information throughout the day.
“I am proud of our team throughout the region for the extraordinary work they did over the last year that has resulted in this great honor. They created outstanding campaigns that forged new paths and created new records of success for us,” said Andrew Dimitriou, President, Y&R Europe. “This recognition is a tribute to how each of our offices continue to build relationships and knowledge within their local markets that lead to the development of insightful creative solutions for our clients.”
Overall, Y&R was awarded a total of 98 Lions at this year’s Cannes Lions Festival of Creativity, including the agency’s first Glass Lion and a Grand Prix in Mobile.
“This is a testimony to our incredible team across the region where the relentless pursuit of better work has not been confined to pockets of excellence; seeing so many of our offices contributing to this amazing performance is actually the best and proudest part of this result,” said Jamie Mandelbaum, Chief Creative Officer, Y&R Europe.
The Regional Network of the Year Award is given to the regional agency networks that obtain the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Mobile, Direct, Promo, Design, Product Design, PR, Titanium and Integrated, Creative Effectiveness, Branded Content and Entertainment and Innovation Lions sections.
Y&R is one of the leading and most iconic global advertising agencies. United by a global infrastructure and common tools and technology, all our clients have access to people and resources from everywhere in our network. Y&R has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, Telefonica and Xerox, among many others. Y&R is part of WPP (NASDAQ: WPPGY).